Yoshio Sadasue
Chairman, Kamakura Shirts

THE NEW MANHATTAN MODEL

The standard we aimed for was the world-renowned shirts handmade in Napoli. They are true masterpieces, hand sewn by craftsmen of the highest skill, and costing several hundred dollars. Our task was to replicate this level of quality using sewing…

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Creating Customers

I would like to share the thoughts I had when I started “Maker’s Shirt Kamakura/Kamakura Shirts”. When we first began, our store was on the second floor, above a convenience store, and so we knew selling shirts was going to…

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Socks

A sock is a buffer between a shoe and your foot; its function is to keep the skin moistened while absorbing excess humidity, an extra layer of skin to protect your foot without a shoe. It is a necessary garment.…

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The opening of our second overseas store

-A message from Kamakura Shirts- Kamakura Shirts opened its first New York store in October 2012, at 400 Madison Avenue.Venturing into the sacred grounds of Western menswear was a huge challenge for us, since the traditional kimono has been the…

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One must look after one’s own body

One is responsible for looking after one’s own health. It is important to try things that one believes are beneficial, without relying solely on doctors. That is a principle that I live by. At the age of 27 I was…

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From Kamakura to New York

We made a decision to open a store in New York. The grand opening was October 30th, 2012, and we decided to open the store at 7 in the hope that we could help those business men who had forgotten their…

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Primed at the Top

All five companies I have worked in disappeared. What I learnt from this was that companies can easily go under. The causal factor usually lies in the character of those at the top. If they cannot be respected, the company…

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How the New York store came to be

Our New York store had to succeed no matter what. A Japanese company selling Western shirts: I assumed that many Americans would find that impossible. Even if Kamakura Shirts is well known, that holds true only in Japan. Back in…

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I stand corrected: My impressions of New York

On October 30th 2012, Kamakura Shirts opened its first overseas store on Madison Avenue, New York. This event made me realize that the people with fashion knowledge were not the people in the industry, but the customers of New York.…

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To become whom one wants to be (2)

I read Maslow's book on the hierarchy of human needs. Humans are creatures controlled by their desires, and these desires are neither good nor evil. Humans are also the only creatures able to overpower these desires by their own will.…

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To become whom one wants to be (1)

I used to pretend fight like a samurai as a child. There was a manga character named Sarutobi Sasuke. He was said to be the fastest, strongest and smartest ninja. Yet even Ninja Sasuke was easily beaten by his elderly…

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