I stand corrected: My impressions of New York

On October 30th 2012, Kamakura Shirts opened its first overseas store on Madison Avenue, New York. This event made me realize that the people with fashion knowledge were not the people in the industry, but the customers of New York. They pursue a style that is expected of them, and lend an ear to how their surroundings evaluate them. They deeply understand deeply the importance of design, and how it represents their character. Since opening our doors, we have received many positive comments about our shirts.

“The glossiness of their fabric and the softness of their collar… It was unbelievable.”

“The staff were really kind and polite. That small shirt store is great! It is worth visiting.”

“I was disappointed that some shirts had pockets. But I’m sure they will fix that.”

We sincerely appreciate all the comments we receive from our customers.

Day by day, Kamakura Shirts has received more and more attention from countries such as England, Canada, Australia and Italy. We have had offers (of which we are very grateful) to open our stores there. These countries seem to know better than Japan, what Japan has to offer. I am ashamed that I was ignorant about the potentials and possibilities of Japan. We must reflect on our weaknesses and keep learning.

The impression I got from customers in New York City was that quality required simplicity. They know what fine quality is and how to treat it. For example, putting things in a dress shirt pocket will ruin its silhouette. Jackets have several pockets, but there is a rule to keep them empty in order to maintain their shape. This is general knowledge that customers in New York already have. On the other hand, the national character of Japan is convenience. I am very disappointed that most Japanese would demand convenience over fashion. Japanese businessmen often hang bold colored (red, blue and green etc.) identity cards from their necks. Those convenient nametags do not match their suits, shirts, or ties.

The ‘Cool Biz’ fashion is a very good example that captures the national character of Japan. The Cool Biz dress code encourages workers to wear short-sleeved shirts without jackets or ties. This became popular about a year ago in Japan. There were shirts that ignored the rules of dress design: double collars, colored buttons, and colored stitching for buttonholes. Because those highly ranked in a company would wear it, other employees would dress the same even if it was not fashionable at all.

I want Japanese people to know how risky it is to imitate a person who is not setting a good example. At the same time, the top dogs of Japanese companies should think about their dress more seriously.

The question all Japanese people should have in mind is what dress is appropriate for meeting a person from another country. I think dressing well is basic etiquette, necessary even before we think about learning the language. I am very sure that our customers in New York understand this protocol.

Representatives from our 11 sewing factories across Japan actually visited New York. They swore to produce products that exceeded the world standard. Through our experience of opening our first overseas shirt store in New York, we learned that it is too early to celebrate our skilled and dexterous workers. Kamakura Shirts will face countless challenges in New York and will progress. Without such challenges, there will be no progress.

From the Archaves

Kindness

This is a subject that I will ponder over forever. It happened when I was in fourth grade. The sky above loo...

Button-Down Shirt Story 1: B.D. Born in the USA

Kamakura Shirts could not have made it in New York without the button-down shirt. Dress shirts were invented in E...

Yongsoon, my eternal rival

He had suddenly appeared in Yanagi Town in Yanai City where I lived. This was when I was in the fourth grade. I...

The One Phone Call

Kamakura Shirts was finally launched, and a store was opened. All we needed was a factory and a store. Other fun...

We need our customers’ support to keep “Made in Japan” alive

At present, less than 2.7% of the clothing worn in Japan is actually made here. That is only 100 million of the fo...

THE NEW MANHATTAN MODEL

The standard we aimed for was the world-renowned shirts handmade in Napoli. They are true masterpieces, hand sewn ...

Creating Customers

I would like to share the thoughts I had when I started “Maker’s Shirt Kamakura/Kamakura Shirts”. When we first ...

Socks

A sock is a buffer between a shoe and your foot; its function is to keep the skin moistened while absorbing excess...

The opening of our second overseas store

-A message from Kamakura Shirts- Kamakura Shirts opened its first New York store in October 2012, at 400 Madison...

One must look after one’s own body

One is responsible for looking after one’s own health. It is important to try things that one believes are benefic...

From Kamakura to New York

We made a decision to open a store in New York. The grand opening was October 30th, 2012, and we decided to open t...

Primed at the Top

All five companies I have worked in disappeared. What I learnt from this was that companies can easily go under. T...

How the New York store came to be

Our New York store had to succeed no matter what. A Japanese company selling Western shirts: I assumed that many...

I stand corrected: My impressions of New York

On October 30th 2012, Kamakura Shirts opened its first overseas store on Madison Avenue, New York. This event made...

To become whom one wants to be (2)

I read Maslow’s book on the hierarchy of human needs. Humans are creatures controlled by their desires, and these ...

To become whom one wants to be (1)

I used to pretend fight like a samurai as a child. There was a manga character named Sarutobi Sasuke. He was said ...
Older Post
Newer Post
Close (esc)

Welcome to our New U.S website!

What's new?

- Quick shipping! Because we deliver from U.S based warehouse now

- No customs! Because we deliver from U.S based warehouse now

- Loyalty program now available online as well as our stores in NY

Sign up for loyalty program now

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search

Shopping Cart

Your cart is currently empty.
Shop now