OUR NEW MODEL
The journey began when we opened our first store in New York. It was a proud moment for me to see Westerners accepting the Western style dress shirts we had made in Japan. In this we were lucky because we could utilize the experience and knowledge of the Ivy League look from my time at VAN Jacket. People initially told me that there was no chance for a company like ours from Japan to succeed in the US. However, we had accumulated knowledge of both master craftsmanship and American culture, which garnered plenty of attention when we first opened the store. One reason why people were so interested in us was because most of our shirts were made in Japan. “Made in USA” has become rarity, and people in America could only really choose from “Made in China” or “Made in Vietnam”.
They asked me, “Was this really made in Japan?”, “Is such quality really this affordable?” We were showered with both praise and amazement. Customers told us that they were glad that we had opened our store in New York and offered their support - and they begged us not to leave.
The level of understanding and insight the people in New York have of clothing was beyond my expectation. They told us exactly the kind of shirts they wanted: how they should be, and how they should look. We received many requests. And thus, to reach the world standard and to actualize the requests we had received from our fans, we redoubled our efforts.
Four years have now passed since we first opened in New York and began receiving these requests. We are proud to introduce our new shirt - something with which both our fans in America and in Japan will be satisfied.