“Is there no one to take over my vision,
and make Japanese men fashionable?”
Those were the words of Kensuke Ishizu, founder of the VAN Jacket clothing company. Yoshio Sadasue, our chairman, worked for VAN Jacket, the company responsible for introducing American Ivy League fashion to Japan in the 1960s and 70s.
Sadasue immediately replied to him, “Then I will start a shirt store.”
He was secretly developing a business plan, one that focused on customers’ long-term happiness.
So it began in 1993, when Yoshio and Tamiko Sadasue opened their small shirt store above a convenience store in Kamakura.