When you wear your favorite shirt and leave the house,
the day already feels a little special.
We believe that clothing has the power to make people happy
and that’s why we have been making shirts since 1993.
The joy that a carefully made shirt offers does not compare
to something you have settled for because it was in the sales.
There is great joy in being able to obtain
what you truly wanted.
“Creating products that customers want”
“Setting prices that customers can afford”
These two ideas are the key to why
we have kept our production in Japan.
By selecting and dealing directly with factories that promise excellence,
we are able to manage and maintain the highest levels of quality
while removing any middle margin costs.
So that every time you visit our store
there’s a shirt that you want waiting in the shelf for you,
both the manufacturers, and we, who sell those shirts,
share the same dedication and passion in creating garments of the highest quality:
something that mass production often lacks.
Most people will check the price tag before making their final purchase.
If the tag says “20% OFF”, or even “50% OFF”,
there’s an extra factor to sway your decision.
Many clothing brands will take these price cuts into account
when they first set their selling price,
which means that the retail price can be up to
five times the cost of actual production.
The supposedly reduced “SALE” price is actually
a befitting price even to begin with if you consider the production costs.
At Kamakura Shirts, we aim to set our selling price
at twice the cost of production (50% cost rate),
so that customers can shop with us with confidence and satisfaction,
so that prices don’t fluctuate depending on the season
and match the cost of production.
And most importantly so that the factories,
who make our wonderful shirts are paid justly.
Low prices in themselves are meaningless.
Price is only worth considering in comparison to the quality offered.
There is a world of difference in buying what you had always wanted,
and buying because the price has been reduced.
In the latter, not only are you in the limitations of price,
but there is often the added restriction of “time”.
It is understandable to act impulsively under these restrictions,
but such actions often come with regret.
You didn’t actually need what you bought.
What you bought wasn’t your first choice but you settled.
And you often lack any attachment to purchases like that.
Our business model exists in the hope that
none of our customers will feel anything of the above.
Our products are practical, versatile,
and possess a certain charm that you won’t want to let go.
Of course, no company wants their customers to feel regret.
The hope to provide happiness is universal.
Then, what should we do?
What must Kamakura Shirts do
to make as many people happy as possible
through the clothing we make?
“Continue selling high quality products at the right price”
That has always been our answer since we began 25 years ago.