He answered me with confidence: Because they wear shirts.
That’s exactly right. Many Italians wear shirts.Businessmen, taxi drivers, mailmen - even the man at the pizza stand wears a shirt. And their shirts are unbelievably cool and sexy.
Looking back, my journey to the new “Napoli Dress Shirt” began with what he told me ten years ago: Because they wear shirts.
It took time and effort; getting to Puglia where transport wasn’t very well connected was especially difficult.
There were also times where I would meet with renowned manufacturers, asked for samples, finally to find that the products were over budget. It was a disheartening process.
But I started researching again by visiting more manufacturers, and asked for samples over and over.
Two years passed before I finally found the perfect sartor in Napoli.
“We get a substandard return on our shirts, since the apparel brands take an unfair profit…The shirts I make are sold for 250 Euros in Italy. How much would it be in your country, 300 Euros? That’s unacceptable.’
I shook his hand and told him that at Kamakura Shirts, we could sell his shirts for 130 Euros. At that price, we can sell more shirts. That would be better both for him and for our customers.
We discussed things like that every time we met up and talked about how we could change the market completely.
I expect that everyone you meet will want to know where you get your shirts from. Enjoy our Napoli Dress Shirts.