Kamaloha 2025
June 8th ("Rloha") is Kamakura Aloha Day. This is a newly established holiday that was created just last year. The "Kama'loha Shirt," a new product born two years ago, now welcomes its 2025 collection.
These shirts express the unique atmosphere of Kamakura, starting with its beach culture.
We hope to share the charm of Kamakura and Shonan—where beach and city life intersect through the Kama'loha Shirt. This year, where will you wear your shirt?
To the ocean, the city or perhaps a quiet bar where you sip your drink in peace?
A summer like a blank map begins here.
At the City
As you stroll through a town where history and nature exist in harmony,
your attire naturally blends with the fresh greenery of early summer.
At the Sea
Heading out to the sea that always captures your heart,
you look as if you're celebrating the arrival of a brand-new summer.
At Night in the Town
Set your complicated thoughts aside for now.
Even on a quiet night with a drink in hand, you can relax and let your shoulders ease.
Details
Set in our founding home of Kamakura, this one-of-a-kind design captures its landscapes in every shirt. Inspired by sea-scented coastlines, lush mountain valleys, and streets where nature and culture intertwine.