BREUER is a French necktie brand with over 130 years of history. Based in Nice, in the south of France, the region is considered one of the most beautiful along the Mediterranean, known as the Côte d'Azur. This coastal area includes famous towns such as Monaco, Nice, Cannes, and Saint-Tropez. BREUER neckties, born from a place where a unique culture blends, exude an unmatched charm that cannot be imitated by anyone.
The collaboration between Kamakura Shirts and BREUER began more than 20 years ago. Initially, the manufacturer’s name was kept a secret, and the collection was marketed under the name "French Collection." However, thanks to the fair and close relationship built over the years, the double-branded necktie "BREUER for Kamakura Shirts" was launched in the summer of 2022.
Sister Cities: Nice
Nice, France, and Kamakura, Japan, both share much in common as historic tourist destinations, which led to their sister city partnership in 1966. Just as the clothing styles and preferred products differ between Paris and Nice within France, products that reflect the unique identity of each region are also offered.
Like Nice, Kamakura is blessed with beautiful seas and mountains and has a unique mentality that can only be experienced there. This might be why BREUER's neckties blend so well with our shirts. We want many people to discover the charm of both Nice and Kamakura. The double-branded "BREUER for Kamakura Shirts" collection carries the hope of serving as a bridge between these two wonderful places.
The reason BREUER neckties captivate people lies in their beautiful colors. Their unique marine blue and white, reminiscent of the Côte d'Azur, feature a color palette unlike any other manufacturer. The special blues they create harmonize beautifully with shirts, making them incredibly appealing. BREUER also shows great attention to detail in their use of natural materials, such as silk, cotton, linen, and wool.